Airdrop Mechanics
Blast offers a native yield of 3.2% for ETH and 13% for stablecoins, derived from ETH staking and Real-World Asset (RWA) protocols. This yield is automatically passed back to users, distinguishing Blast from other L2 solutions that typically offer a 0% default interest rate.
Blast's strategy to receive points for the airdrop involves several steps:
- Users need to sign up on the Blast website with an invite code (you can use 25N3O), follow Blast on social media, and connect their wallet.
- They must bridge ETH or other supported tokens from Ethereum to Blast L2 to start earning Blast points.
- Users can earn additional points by inviting friends to join Blast.
- Those who bridged assets to Blast before the mainnet launch receive a 10x multiplier on their earned points.
- Interacting with dApps on Blast allows users to earn Blast Gold, which will also be convertible to BLAST tokens in May.
Additional Strategies for Blast Airdrop:
- Developer Incentives: 50% of the airdrop pool is reserved for users, while the remaining 50% is allocated to developers, encouraging both user and developer engagement on the platform.
- Multiplier Campaign: A future "Multiplier" campaign is planned, offering users additional ways to increase their points by using highlighted dApps, although this feature is not yet live.
Blast's airdrop strategy is multifaceted, focusing on rewarding early users, encouraging asset bridging, and fostering engagement with dApps on the platform. By offering native yields and leveraging a points system that rewards participation, Blast aims to attract and retain users, thereby growing its ecosystem. This approach not only incentivizes user activity but also supports developers, ensuring a vibrant and active community around the Blast L2 solution.
With such strategy the platform has reached over $2 billion in TVL, with a significant portion of this value coming from users bridging funds to participate in the future airdrop of Blast tokens, scheduled for May.
Now let's take a look at how Blast promoted it's airdrop and the platform itself.
Social Media
The Blast project's social media presence has been crucial in spreading awareness and engaging with the community, especially in the early stages of the project's launch. That's why one of the tasks of the airdrop campaign is to follow Blast's Twitter. Blast has 580+K followers on its official Twitter account
@Blast_L2.
Partnerships
Blast has established partnerships with real-world asset protocols to enhance its ecosystem's accessibility and inclusivity. These partnerships aim to integrate tokenized assets seamlessly, thereby expanding DeFi's reach and fostering a more inclusive financial ecosystem. Additionally, collaborations with web3 risk management firms like Gauntlet and DeFi money market protocols like Morpho have been announced, indicating a focus on security and sustainability within the DeFi space.
Influencer Collaborations
The project has strategically collaborated with influencers to leverage their reach and credibility. These collaborations have been instrumental in promoting Blast and its features to a wider audience. You can find dozens of videos on Youtube, posts on Reddit and Twitter about Blast. Most of them are educational - they show how to use the platform and maximize the points you potentially can get.
Events
Blast has engaged the community through events, including developer contests like the "Big Bang" contest, which attracted over 3,000 projects. These events aim to foster innovation and encourage the development of applications on the Blast platform. Such initiatives not only promote Blast but also contribute to the broader Ethereum ecosystem by supporting developers and new projects.
Content Marketing
Through platforms like Substack and various crypto-focused blogs, Blast has disseminated detailed information about its features, benefits, and the future vision of the platform. Articles exploring the scalability solutions offered by Blast, its unique yield mechanisms, and real-world asset integration have been pivotal in educating the community and attracting interest from developers and users alike. Additionally, the project's focus on creating a developer-friendly environment and its promise of native yields for ETH and stablecoins have been highlighted as key differentiators.
Investors