The NFT market has undergone significant changes, experiencing both highs and lows in recent years. Initially, NFTs gained immense popularity in 2021 and 2022, with sales soaring and reaching record-breaking amounts, such as the highest sale of $91.8 million for the NFT "Merge" by Pak. However, this period of success was followed by a sharp decline, with the NFT market collapsing spectacularly after reaching a peak of $17 billion in trading volume in January 2022, dropping by 97% by September 2022.

Despite this downturn, the NFT market has shown signs of resilience and evolution. The market has shifted towards redefining NFTs beyond just speculative investments or tradable assets, focusing more on their utility and ownership of digital assets rather than artificial scarcity. This change in perspective aims to position NFTs as more than just collectibles, emphasizing their unique digital certificates that can prove ownership of real or virtual items like art.

Moreover, the future of the NFT market looks promising, with projections indicating growth and a shift towards more practical and valuable applications beyond the initial hype and speculation phase. The market is expected to continue evolving, attracting interest from businesses and consumers, with a focus on enhancing security measures, preventing sales of counterfeit or stolen art, and improving overall user experience. And if you run an NFT/Web3 project and you need a piece of advice on marketing and community building, you can message us directly.
Main NFT trends in 2024

Hybrid NFTs

Hybrid NFTs combine the distinctiveness of non-fungible tokens (NFTs) with monetization opportunities, creating a new category of digital assets.

The implementation of the ERC404 standard has paved the way for fractional ownership of NFTs, enabling investors to have a stake in high-value assets.

This advancement tackles the liquidity issues in the NFT market, increasing the accessibility of valuable assets to a wider range of individuals.

Hybrid NFTs have diverse applications in various industries, including art, collectibles, real estate, and gaming, with the potential to transform the NFT market significantly.

The debut of Pandora ($PANDORA), the first ERC-404 token, on February 5, has ignited a significant uptick in attention, propelling its market capitalization close to the $180 million milestone.

The ERC-404 framework merges ERC-721 (non-fungible) and ERC-20 (fungible) standards. It allows for fractional NFT ownership, where holding parts of a token can lead to regaining a full NFT, possibly a different one when combined.
RWA Tokenization

Real World Asset (RWA) tokenization revolutionizes traditional investment strategies by digitizing real assets such as real estate, art, and textiles on the blockchain. This approach breaks down highly valued assets into smaller, purchasable tokens, creating investment opportunities.

Success stories show the potential of RWA tokenization in 2023, with projects to tokenize commercial architecture and fine art becoming prevalent. Looking ahead, RWA tokenization promises to have a wide range of applications, generating unprecedented opportunities for investors and creators.

Centrifuge's associated decentralized application (dApp), Tinlake, is a marketplace for tokenized real-world assets. By minting NFTs that represent verified real-world assets, companies can collect assets to use as collateral on their loans and quickly access more liquid funds that are provided by individual investors. Originally built as its own blockchain, Centrifuge is also compatible with parachains on Polkadot. Centrifuge has followed Ethereum standards while developing its NFT capabilities and the Tinlake protocol. In this way, Centrifuge bridges the Polkadot and Ethereum ecosystems, attempting to leverage the benefits each has to offer.
NFT Gaming Expansion

The inclusion of NFTs in the gaming industry is a paradigm shift in player attraction and game development.

Major projects and partnerships in the gaming sector represent the transformative possibilities of NFT integration, giving players true ownership of games. This trend promises to introduce innovative game mechanics, foster dynamic ethics in gaming economies, and promote user interaction.

The gaming NFT market is the future candidate for NFTs, with significant revenue growth and an expanding user base, with continued growth and innovation expected in 2024.

The Sandbox virtual world uses blockchain technology and NFTs to empower the players and creators. NFTs are an emerging segment in the global game market: virtual tokens for digital scarcity, security, and authenticity. The Sandbox marketplace is a tool that enables players to export their creations to the real world. Every item created in the Sandbox is converted into an NFT that can be bought or sold on the marketplace.
Ordinals: Bitcoin-based NFTs

Ordinals provide a refreshing take on NFTs by leveraging the Bitcoin blockchain to provide an option for sustainable actions within the Bitcoin community.

These Bitcoin-based NFTs contain digital artifacts embedded inside individual satoshis, demonstrating Bitcoin's potential for complex applications.

Despite challenges, such as transaction burden and cultural barriers in the Bitcoin community, ordinary people hold a promise to expand Bitcoin's utility beyond traditional transactions.

Adoption trends make it clear that Bitcoin's continued use of NFTs may lead to exploration and innovation in new roles, providing context for the possibilities for a broader cryptocurrency ecosystem.
2024 is a big year for the NFT market, which is currently at a critical juncture. If there is no rebound this year, the hope of a comeback is almost zero. After high growth in 2021 and subsequent slowdown, stakeholders are hoping for signs of recovery in the NFT market in 2024. Several factors suggest that 2024 could be a pivotal year for NFTs, potentially marking their maturity and wider adoption and acceptance.
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