Here are a few thoughts on the current market and how to make your NFTs more engaging.
1. In 2021, NFTs burst into our lives, and hundreds of thousands of people decided to try their hand at it. You know the story - the million-dollar sales, the outrage and the arguments about how you can give a lot of money for a jpeg from the Internet.
2. Indeed, what we are seeing now is, among other things, a secondary sales crisis
. A huge number of collections have been successful at the mint and primary sales, but are terrible at selling further. Some of the examples are really ridiculous
3. I have said many times that the basis of the 2021 boom is speculation.
Yes, art is important, and yes, NFT will change the idea of copyright, and many other industries, but what we saw was speculative hype that was supported in different ways, both by the market and by the projects themselves.
4. But what do new (and old) projects need to do if they want to be active in this market? You need to add internal mechanics to your NFTs that add value.
Yes, cool art is important. Yes, the bigger your name or that of your collaborators, the better. But how do you get people to buy your NFTs on the secondary market? How do you get them to hold it?5. Utility must be added to your NFTs
. But it has to be more than just a pretty wrapper, it has to be usefulHere are examples:
Moonbirds give you the ability to stack the original NFTs
. In the future, they will be used for the metaverse that the company creates. Plus, many holders of this NFT are already getting drops of other NFTs.