Every crypto and DeFi enthusiast knows what difficulties he might face during blockchain project development: strict regulation, a public opinion upon the entire industry, lack of assets security. However, let's ask ourselves a question: What stands above all of it? Uncertain future of Digital Finance? Hardly. Dependency on the Bitcoin rate? Partly yes, but recent cases show that it's not always the main factor.. Another thing came across my mind because I work a lot on the promotion of crypto and DeFi projects.
with DeFi projects, I see that their communities often do not know where to get the most up-to-date information about the DeFi market. Potentially, this is a chance for scammers. So I decided to make a list of reliable portals that provide up-to-date and currently reliable information about DeFi.
If you run an IT-startup, you need to conduct Market Analysis with multiple methodologies to engage your knowledge base and then you start the promotion: SEO, AdWords, FB advertisement, Media Campaign, and Integration. If you do that right, the project goes to the moon and beyond.
There are plenty of services and marketing/PR techniques that promote crypto and DeFi projects and work very well. I talked about it in one of my previous articles - "The Ultimate Checklist For Marketing DeFi Projects".
«ut we, certainly, face some challenges: Google AdWord policy restricts advertisements of Cryptocurrency and other related materials. Yeah, you can use cloaking or alternative websites (buffers), but if Google moderators find out that you used that, your website will be blacklisted and Google Account will be banned. The same happens on Facebook. It's an unbearable risk that a Product Owner cannot take - on the one hand you have leads, on the other a possibility to have all the accounts banned. Insane.
So what can a DeFi Project Leader do? Give up? Surely, it's a wrong answer, because if we did not have lots of brave enthusiasts, the Blockchain world wouldn't be as developed as it is now.
Fight to find your way to the Audience - that's the answer. How? Let's talk about campaigns that every crypto and DeFi project should have to bring more traffic in the situation when Google AdWords can ban your project.