Top 4 Marketing Tools for DeFi

Sergey Baloyan
Entrepreneur, X10.Agency Founder
Every crypto and DeFi enthusiast knows what difficulties he might face during blockchain project development: strict regulation, a public opinion upon the entire industry, lack of assets security. However, let's ask ourselves a question: What stands above all of it? Uncertain future of Digital Finance? Hardly. Dependency on the Bitcoin rate? Partly yes, but recent cases show that it's not always the main factor.. Another thing came across my mind because I work a lot on the promotion of crypto and DeFi projects.
However, working with DeFi projects, I see that their communities often do not know where to get the most up-to-date information about the DeFi market. Potentially, this is a chance for scammers. So I decided to make a list of reliable portals that provide up-to-date and currently reliable information about DeFi.

If you run an IT-startup, you need to conduct Market Analysis with multiple methodologies to engage your knowledge base and then you start the promotion: SEO, AdWords, FB advertisement, Media Campaign, and Integration. If you do that right, the project goes to the moon and beyond.

There are plenty of services and marketing/PR techniques that promote crypto and DeFi projects and work very well. I talked about it in one of my previous articles - "The Ultimate Checklist For Marketing DeFi Projects".

«ut we, certainly, face some challenges: Google AdWord policy restricts advertisements of Cryptocurrency and other related materials. Yeah, you can use cloaking or alternative websites (buffers), but if Google moderators find out that you used that, your website will be blacklisted and Google Account will be banned. The same happens on Facebook. It's an unbearable risk that a Product Owner cannot take - on the one hand you have leads, on the other a possibility to have all the accounts banned. Insane.

So what can a DeFi Project Leader do? Give up? Surely, it's a wrong answer, because if we did not have lots of brave enthusiasts, the Blockchain world wouldn't be as developed as it is now.

Fight to find your way to the Audience - that's the answer. How? Let's talk about campaigns that every crypto and DeFi project should have to bring more traffic in the situation when Google AdWords can ban your project.

PR and media campaign for crypto and DeFi projects

First of all, start with the revision of the website content and Social Media Accounts materials. It should be relevant and trustworthy.

Make sure that content describing your project on official pages is understandable both for professionals and amateurs in the industry.

Second thing is that organic articles provide a great opportunity to boost up your community. Firstly, because the media where your project is placed have very strong google indexes because of their own traffic.

So don't be focused only on press-releases or featured articles. Be sure that the article where your project is included is really interesting to read for a big range of audiences.
Content and SMM for Crypto and DeFi projects

Content Creation on a regular basis is super important. It might sound to you like a banality, but as we all know only true things become banalities. In terms of a shorten list of available tools it's important to gain quantity, but with no harm to the quality. Regular content release on all the project accounts like Facebook, Twitter, LinkedIn, Reddit and so on will affect the both indexation and community in a good way.
Targeted Advertisement for Crypto and DeFi projects
Yes, face the fact that you most of the chances are that you won't be shaking hands with Google Advertisement Department in the foreseeable future. And moreover, it's a poor management decision to go towards cloaking and buffer websites - you cannot measure the efficiency and you can find yourself in trouble. What makes Blockchain DeFi enthusiast a community with dignity, that we do not try to find forbidden ways, we accept the challenge and we discover new paths and investigate new tools.

Besides that, there are lots of platforms with quality traffic and what is more important - related and familiar to the DeFi industry. Banner campaigns on platforms such as Etherscan, CoinmarketCap or Dapp provide you with pretty much the same. You can adjust regions, Impr period, own design. Surely, you have to go through the verification process, but I have no doubt you can do it.
The blockchain is about transparency. Banner campaigns on mentioned above services can provide you with transparent results. You will see the CTR, number of Impressions and GEO statistics. Impressive and promising.
Influencer marketing for Crypto and DeFi projects
This is about both visual awareness and trust.

YouTube is a modern storefront. KOL is a solution for immersing your potential client or investor into the project details, so he can feel the taste of the food. Contemporary Influencers provide multiple formats and the most profitable one is a review. Simply because the influencer dives into the Project's platform and reveals it's benefits to the audience.

I work with a big list of the best crypto YouTube bloggers and influencers on a daily basis and we often see really impressive results after their reviews and mentions of different projects.

Of course, there are much more instruments and services that can help to promote your crypto / DeFi project much effeciently. We spoke about it in the previous articles. But these are those that can help you to bring more traffic in the situation where Google AdWords can ban your project.
In the meantime, if you have any questions about DeFi or you are a DeFi/crypto project and want to know more how to promote you project, you can always contact me via Telegram (@baloyan) or LinkedIn.
Check out my previous articles at HackerNoon:
How China's New National Cryptocurrency Changes Everything
Sergey Baloyan
Entrepreneur, X10.Agency Founder
China is launching a national cryptocurrency. In this article, we'll tell you what information is already known about the project at the moment as well as how it may change the financial world.
A bit of History
In October 2019, Chairman of the People's Republic of China, Xi Jinping, said that the development of blockchain technology is one of the priorities of the state and called for accelerated growth of the industry. By that time, it was already known that China had been developing its own cryptocurrency since 2014.

News about this periodically surfaced, although most crypto enthusiasts know China more for their strict regulatory actions — significant restrictions on cryptocurrency investment, the inclusion of mining in the preliminary stop-list of industries that should be banned, closure of blockchain conferences by the police, and so on.

Much has changed since Facebook published their initial plans for Libra. The prospect of a private company with 2.3 billion users worldwide issuing its own currency made the idea much more real to governments around the world.
China took it as an incentive. First of all, to compete with the dollar in the digital payments market and, ultimately, to change the entire global financial system.

Looking at the example of China and understanding what the future may hold, many other countries have announced the development of their own CBDCs (Central Bank Digital Currencies). For example, central banks for the European Union, South Korea, Russia, Sweden and a number of other countries have announced their own developments in the field of state cryptocurrencies.
In April 2020, screenshots of the first version of the digital yuan application appeared online. According to preliminary data, the tests began among the "white list" of clients of the Agricultural Bank of China (the 7th bank in the world in terms of net profit) in four pilot regions: Shenzhen, Hong Kong, Chengdu, and Suzhou. In April, Suzhou enterprises even intend to pay 50% of transport subsidies to local workers in the new digital currency.
A couple of weeks ago, it became known that on April 25, 2020, China will launch its national blockchain platform called BSN (Blockchain Service Network). Many believe this is the first, fundamental step before the launch of a global financial project - a government-backed cryptocurrency called DC/EP. And it seems that the country is taking this initiative more seriously than ever before.

Based on the screenshots that appeared online recently, it is clear that the crypto-yuan will be launched soon enough. More and more experts are saying that this could change the entire global financial system. So, what is known at the moment and what conclusions can be drawn from it?
Reviewing the BSN screenshots
Several basic functions can be seen in the screenshots, and the interface is very similar to other Chinese payment platforms such as Alipay and WeChat Pay. Also, according to various statements of officials, it is already possible to understand many features and functions of the future cryptocurrency. I tried to gather all the information from different sources together.
So, what is known at the moment about the crypto yuan?
A list of all the important facts about the digital yuan:
Is this the beginning of a new financial era?
As can be seen from the information currently available, DC/EP is not the classic concept of a decentralized cryptocurrency like Bitcoin. The users themselves are unlikely to feel a significant difference in using the new system compared to WeChat Pay or AliPay. For the government, the blockchain data structure will ensure unprecedented traceability and control.
It is important to note the advantage China can gain by being the first to release a government backed digital currency at scale. Meanwhile, competing projects like Libra and Ton have been held back and forced to change by regulators.

Today, China is the second economy in the world and the least dependent on oil prices. While there's no doubt that the dollar reigns supreme today, the digital yuan is China's best chance to compete with the dollar on the global scale in the years ahead.

There is no doubt that other governments will quickly follow China's example. Perhaps we are entering a new era — the end of physical cash and the emergence of central bank cryptocurrencies. And there is a strong possibility that this will completely change the international monetary system as we know it.

To get more thoughts and insides about crypto industry you can follow my LinkedIn , Medium , Twitter
• The Chinese cryptographic currency will be called DC/EP, which stands for Digital Currency Electronic Payment.

• The Central Bank has not yet officially confirmed the schedule for the introduction of the digital yuan, but many sources talk about a full launch in mid-2021.

• Besides the standard ability to receive and send payments, one of the main functions is called 'touch and touch' - it allows two people to simply touch their mobile phones to make a transfer.

• Transfers can be made without an internet connection on devices with NFC technology or Bluetooth. Offline transactions are likely to be saved and accounted for whenever the users next get online. But so far not much is known specifically about the settlement mechanism.

• Familiar features such as transfer by account number as well as generation and scanning of QR codes can already be seen on screens.

• The BSN payment system can process up to 300,000 transactions per second.

• The Chinese cryptocurrency is suitable for any financial operations because of its high throughput, including traditional retail transactions and even micropayments.

• Obviously, the crypto yuan blockchain will be centralized.

• Interestingly, the currency will not only work on the blockchain — it will be issued in two main stages: from the Central Bank to commercial banks, and from commercial banks it will already be put into circulation.

• Banks and organizations will be able to act as DC/EP issuers who can exchange the digital yuan with other fiat currencies and assets.

• Patents also indicate that DC/EP will use a two-tier architecture that allows licensed third-party payment institutions and banks to participate in the secondary issuance of digital currency.

• It appears that Alipay itself will participate in the implementation of this scheme.

• All organizations licensed to participate in the DC/EP issue will have a reserve account with the People's Bank of China.

• China also sees its own cryptocurrency as a means of counteracting new digital currencies. According to the Central Bank, a domestically issued digital currency, supported by the government and expressed in the national unit of account, can help limit the issue of private currencies and reduce the risks of financial instability.

• According to China's plan, the crypto yuan will significantly expand financial infrastructure availability in the country. At the same time, as an international means of exchange, it could improve the efficiency of cross-border payments.

• Many sources say that on March 24, the Bank of China completed the development of basic functions and began drafting laws to implement the new technology nationwide.

• One of the main challenges for the Government is to ensure that the crypto yuan enjoys the same sovereignty as the fiat yuan. Strong liquidity guarantees are promised to its holders.

• The central bank said that DC/EP is also planned to be widely used during the 2022 Olympic Games to be held in Beijing.
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