The Ultimate Checklist For Marketing DeFi Projects

Sergey Baloyan
Entrepreneur, X10.Agency Founder
DeFi is a real hot topic in the crypto industry this year. A huge number of people join projects that offer DeFi services every day, and many analysts say that this trend may last for quite a long time. And there is a high probability that it will turn into a separate huge industry.

We see that more and more projects are creating their own DeFi applications, and many existing projects are making a pivot towards Decentralized Finance.
I work with projects and help them develop their communities and make their DeFi applications popular, and I see certain rules that can significantly strengthen DeFi projects and bring them even more community. In this article, we will analyze the main part of them. Let's say that this is a full guide to a DeFi marketing.
What determines the success of a DeFi project
Let's make a deal. By default, we will say that, of course, first of all, the success of DeFi projects depends on the concept, financial model and implementation of the mechanics laid down inside the project. From the team and the ability to present your project. From an economic substantiation and a well-designed tokenomics. All this must be laid down during the preparation of the project for public display.

Don't forget to audit your code - this is important for any crypto project, especially for DeFi projects. The audit should be performed by a third party, and the more reputable and well-known company performs it, the better.
Interact with your audience on thematic and relevant platforms - social networks, Telegram, Reddit, Bitcointalk, and other forums.

First of all, you need to create accounts in the largest networks (Facebook, Twitter, and so on). Plus, you need to have an official Telegram chat where you can share news, answer questions, and generally set the mood of the project community. The more popular the project becomes, the more people will participate in discussions and ask their questions, share ideas and suggestions.

Secondly, you must work with the community on other platforms, such as Reddit, Bitcointalk, and different relevant chats and channels in Telegram. There are people who are often hungry for new, good projects, and by creating discussions about your project, you can get some of them interested in yours. Consider that it's such a growth hacking tip for DeFi. Be active, friendly and be able to present your project in an unobtrusive manner.

DeFi Influencers (KOL)
Working with influencers and key opinion leaders (KOL) will greatly strengthen your position. This primarily includes working with YouTube influencers and Telegram channels that have a fairly large number of subscribers who read them.

For example, a huge number of YouTube bloggers and influencers now talk about DeFi in their reviews and videos, and if they like the project, they can mention it or review it. Of course, the loyal audience of such influencers will at least pay attention to the project and make their own analysis. We work with a pretty big number of large and medium-sized crypto YouTube bloggers and almost everyone is now talking about DeFi projects.
How to create a community for a DeFi project
Here we will learn more about how to attract a community to a DeFi project. What marketing tools can be used and how. Based on our experience working with various DeFi projects (don't forget about successful implementation of the previous point about a good idea and tokenomics), we have identified the main components that can increase the popularity of the DeFi project.

Community Engagement for DeFi projects
The same applies to crypto Telegram channels. Surely, everyone who reads this article is subscribed to at least a few of them. It has already become the reality for the crypto community to receive the most up-to-date news from Telegram channels. They also notify their audience about new DeFi projects and offers.
Getting into DeFi calendars and listings/trackers
With the growing popularity of the DeFi industry, there are platforms that track the appearance and progress of new DeFi projects and their offers. This is convenient for users, and many DeFi users use these web-sites to search for new information and analyze it.

I have already written more about these sites in the article '5 Portals That Rate And Rank DeFi Projects For You', but once again I will name the main ones:

- - the main web-site right now for analyzing DeFi projects and coins with live monitoring of prices and dynamics

- - a platform that sends new interesting DeFi projects based on analysis to your e-mail or in the Telegram bot

- - also a good service where you can view information about projects divided into categories
There are already more than 20 such web-sites and trackers, and of course, the more of them you get, the more people will learn about your project.
PR and media mentions for DeFi projects
PR is also an important component of the project's promotion.

First of all, more people will learn about the project with the help of correctly selected publications. Secondly, when potential members of your community find out about you in any way, they will start googling and it is much more likely that they will join you if they find information about you, including mentions in reputable media.

The same applies to important news about the project - new partnerships, listings on exchanges, milestones - all this should be covered in the media, thereby building a reputation and laying the foundation for the growth of the community.

Here I can advise you not to focus on formal press releases, but to work on publications that explain your project, its concept, economy, and benefits for users.
Banners on major crypto websites
Another way to make yourself known is to place banners about your Defi project on large crypto websites (like But you need to understand that this method will be most effective if all the previous points in this article are made - you have a community, you lead it and interact effectively with it, the project has a reputation and more and more people on various platforms are talking about it. There are quite a few web-sites where you can place banner ads. And if you have an extra budget, this type of promotion should be used as an additional activity. But first things first.
Listing on exchanges for DeFi projects
This is a separate big topic. How to list on UniSwap and other similar exchanges, how to work with liquidity - these are the topics of my next articles. In the meantime, I can advise you to read one of my previous articles - 'The ultimate guide to listing at crypto exchanges'. Because in addition to UniSwap and analogs, the native token of the project will be in maximum demand when entering various well-known exchanges.
Expansion to other markets
When developing a project, you should immediately think about further expansion to other markets. For European and American projects, this means entering the Asian DeFi market, and for Asian projects, it means entering the international DeFi market. I will also describe how to do this in one of the following articles.
DeFi Community Management
One of the important qualities that distinguish good and long-lived projects from bad ones is working with the community. In DeFi, community management is a very important element that can take a project to a new level or kill it. It is very important to listen to feedback from the community, make new features and try to improve the project in the direction that the community wants. To put it simply, a DeFi project is its community.
In this article, we've covered the basics that each DeFi project needs. As I said earlier, in the following articles, we will also look at additional promotion methods for DeFi, such as special airdrops and events. We will also take a closer look at how to create your own DeFi token, how to list it at UniSwap, work with liquidity, and so on.

In the meantime, if you have any questions about DeFi or you are a DeFi project and want to know more how to promote you project, you can always contact me via Telegram (@baloyan) or LinkedIn.

How China's New National Cryptocurrency Changes Everything
Sergey Baloyan
Entrepreneur, X10.Agency Founder
China is launching a national cryptocurrency. In this article, we'll tell you what information is already known about the project at the moment as well as how it may change the financial world.
A bit of History
In October 2019, Chairman of the People's Republic of China, Xi Jinping, said that the development of blockchain technology is one of the priorities of the state and called for accelerated growth of the industry. By that time, it was already known that China had been developing its own cryptocurrency since 2014.

News about this periodically surfaced, although most crypto enthusiasts know China more for their strict regulatory actions — significant restrictions on cryptocurrency investment, the inclusion of mining in the preliminary stop-list of industries that should be banned, closure of blockchain conferences by the police, and so on.

Much has changed since Facebook published their initial plans for Libra. The prospect of a private company with 2.3 billion users worldwide issuing its own currency made the idea much more real to governments around the world.
China took it as an incentive. First of all, to compete with the dollar in the digital payments market and, ultimately, to change the entire global financial system.

Looking at the example of China and understanding what the future may hold, many other countries have announced the development of their own CBDCs (Central Bank Digital Currencies). For example, central banks for the European Union, South Korea, Russia, Sweden and a number of other countries have announced their own developments in the field of state cryptocurrencies.
In April 2020, screenshots of the first version of the digital yuan application appeared online. According to preliminary data, the tests began among the "white list" of clients of the Agricultural Bank of China (the 7th bank in the world in terms of net profit) in four pilot regions: Shenzhen, Hong Kong, Chengdu, and Suzhou. In April, Suzhou enterprises even intend to pay 50% of transport subsidies to local workers in the new digital currency.
A couple of weeks ago, it became known that on April 25, 2020, China will launch its national blockchain platform called BSN (Blockchain Service Network). Many believe this is the first, fundamental step before the launch of a global financial project - a government-backed cryptocurrency called DC/EP. And it seems that the country is taking this initiative more seriously than ever before.

Based on the screenshots that appeared online recently, it is clear that the crypto-yuan will be launched soon enough. More and more experts are saying that this could change the entire global financial system. So, what is known at the moment and what conclusions can be drawn from it?
Reviewing the BSN screenshots
Several basic functions can be seen in the screenshots, and the interface is very similar to other Chinese payment platforms such as Alipay and WeChat Pay. Also, according to various statements of officials, it is already possible to understand many features and functions of the future cryptocurrency. I tried to gather all the information from different sources together.
So, what is known at the moment about the crypto yuan?
A list of all the important facts about the digital yuan:
Is this the beginning of a new financial era?
As can be seen from the information currently available, DC/EP is not the classic concept of a decentralized cryptocurrency like Bitcoin. The users themselves are unlikely to feel a significant difference in using the new system compared to WeChat Pay or AliPay. For the government, the blockchain data structure will ensure unprecedented traceability and control.
It is important to note the advantage China can gain by being the first to release a government backed digital currency at scale. Meanwhile, competing projects like Libra and Ton have been held back and forced to change by regulators.

Today, China is the second economy in the world and the least dependent on oil prices. While there's no doubt that the dollar reigns supreme today, the digital yuan is China's best chance to compete with the dollar on the global scale in the years ahead.

There is no doubt that other governments will quickly follow China's example. Perhaps we are entering a new era — the end of physical cash and the emergence of central bank cryptocurrencies. And there is a strong possibility that this will completely change the international monetary system as we know it.

To get more thoughts and insides about crypto industry you can follow my LinkedIn , Medium , Twitter
• The Chinese cryptographic currency will be called DC/EP, which stands for Digital Currency Electronic Payment.

• The Central Bank has not yet officially confirmed the schedule for the introduction of the digital yuan, but many sources talk about a full launch in mid-2021.

• Besides the standard ability to receive and send payments, one of the main functions is called 'touch and touch' - it allows two people to simply touch their mobile phones to make a transfer.

• Transfers can be made without an internet connection on devices with NFC technology or Bluetooth. Offline transactions are likely to be saved and accounted for whenever the users next get online. But so far not much is known specifically about the settlement mechanism.

• Familiar features such as transfer by account number as well as generation and scanning of QR codes can already be seen on screens.

• The BSN payment system can process up to 300,000 transactions per second.

• The Chinese cryptocurrency is suitable for any financial operations because of its high throughput, including traditional retail transactions and even micropayments.

• Obviously, the crypto yuan blockchain will be centralized.

• Interestingly, the currency will not only work on the blockchain — it will be issued in two main stages: from the Central Bank to commercial banks, and from commercial banks it will already be put into circulation.

• Banks and organizations will be able to act as DC/EP issuers who can exchange the digital yuan with other fiat currencies and assets.

• Patents also indicate that DC/EP will use a two-tier architecture that allows licensed third-party payment institutions and banks to participate in the secondary issuance of digital currency.

• It appears that Alipay itself will participate in the implementation of this scheme.

• All organizations licensed to participate in the DC/EP issue will have a reserve account with the People's Bank of China.

• China also sees its own cryptocurrency as a means of counteracting new digital currencies. According to the Central Bank, a domestically issued digital currency, supported by the government and expressed in the national unit of account, can help limit the issue of private currencies and reduce the risks of financial instability.

• According to China's plan, the crypto yuan will significantly expand financial infrastructure availability in the country. At the same time, as an international means of exchange, it could improve the efficiency of cross-border payments.

• Many sources say that on March 24, the Bank of China completed the development of basic functions and began drafting laws to implement the new technology nationwide.

• One of the main challenges for the Government is to ensure that the crypto yuan enjoys the same sovereignty as the fiat yuan. Strong liquidity guarantees are promised to its holders.

• The central bank said that DC/EP is also planned to be widely used during the 2022 Olympic Games to be held in Beijing.
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